New Frontier

ALE-8-ONE 100 YEAR COLLECTION

Shop now

APPALACHIA'S BRAND, BORN IN KENTUCKY.

Built for the Journey

Gear that goes—built for the mountains and made for every day journey.

Shop Mens Shop Womens

NEW ARRIVALS

Appalachia Patch Hat (NF CAMO)

$35.00

COLOR: NEW FRONTIER CAMO Cotton Twill Material 5 Panel Mid Profile Fit Patch Adjustable Snap...

The Ridge Appalachia Tech Hat

$35.00

COLOR: Cool Blue Nylon / Poly Blend 5 Panel Patch Quick Drying Sweat Wicking Adjustable...

My Old Kentucky Home Corduroy Hat

$35.00

COLOR: Navy Corduroy 5 Panel Mid Profile Fit Embroidered Adjustable Snap One Size Fits Most...

TECH SHORTS

Shop Now

Headwear

Appalachia Patch Hat (NF CAMO)

$35.00

COLOR: NEW FRONTIER CAMO Cotton Twill Material 5 Panel Mid Profile Fit Patch Adjustable Snap...

Can I Pet that Dog Trucker Hat

$35.00

COLOR: FOREST / NATURAL Cotton Twill 5 Panel Embroidered Adjustable Snap One Size Fits Most...

ALE-8-ONE 100 YEAR HAT

$32.00

COLOR: OAT / NEW FRONTIER CAMO Cotton Twill Material 5 Panel Embroidered Patch Adjustable Snap...

My Old Kentucky Home Corduroy Hat

$35.00

COLOR: Navy Corduroy 5 Panel Mid Profile Fit Embroidered Adjustable Snap One Size Fits Most...

Proud Appalachian Hat (Camo)

$35.00

COLOR: CAMO / NATURAL Cotton Twill 5 Panel Embroidered Adjustable Snap One Size Fits Most...

Proud Appalachian Lo-pro Cap

$29.00

COLOR: GREY Cotton Twill 5 Panel Lo Pro Embroidered Adjustable Snap One Size Fits Most...

Can I Pet that Dog Patch Trucker Hat

$35.00

COLOR: FOREST / NATURAL Cotton Twill Patch 5 Panel Embroidered Adjustable Snap One Size Fits...

ALE-8-ONE CAMO SHIELD HAT

$32.00

COLOR: NEW FRONTIER CAMO Cotton Twill Material 5 Panel Embroidered Patch Adjustable Snap One Size...

The Spirit of Appalachia

Born in the heart of Eastern Kentucky, New Frontier carries forward a legacy of hard work, adventure, and Appalachian spirit. Every piece is designed right here at home - inspired by the wild beauty and rich culture that surround us.

Our gear is built tough for life outdoors, using performance fabrics that stretch, breathe, and dry fast - made to move with you, wherever the trail leads.

Redefining Denim from
the Heart of Appalachia

We’re building a better future for fashion - one rooted in sustainability, craftsmanship, and the culture of Central Appalachia. Every pair proves performance and responsibility can go hand in hand.

How We’re Changing Denim