Well, look what just showed up. Fresh and ready for adventure.
Collaborations
Ale-8-One x New Frontier
Haesicks x New Frontier
The Creekers x New Frontier
Newsroom
Old Forester x New Frontier Now Available at the Distillery Gift Shop and Online
The Old Forester x New Frontier partnership has expanded, with collaboration merchandise now available at the Old Forester distillery gift shop and online.
The Old Forester x New Frontier partnership has expanded, with collaboration merchandise now available at the...
Paddock Shops: Ale-8-One x New Frontier Arrives at REI Louisville
The official Ale-8-One x New Frontier 100th Anniversary Collection arrived at REI Co-op in Louisville for a special Kentucky collaboration feature.
The official Ale-8-One x New Frontier 100th Anniversary Collection arrived at REI Co-op in Louisville for...
The Burl x New Frontier: A Kentucky Music Collaboration
New Frontier teamed up with The Burl on a collaboration celebrating one of Kentucky's most distinctive live-music destinations.
New Frontier teamed up with The Burl on a collaboration celebrating one of Kentucky's most distinctive...
FOX 56: Family-Owned Morehead Clothing Line Turns Dreams Into Reality
FOX 56 visited Morehead to share how New Frontier grew from selling hats out of a Jeep into a family-owned Appalachian apparel brand with...
FOX 56 visited Morehead to share how New Frontier grew from selling hats out of a...
Ale-8-One Day: Celebrating 100 Years of a Kentucky Original
Ale-8-One Day brought Kentuckians together to celebrate a century of the hometown soft drink - and New Frontier was proud to be part of...
Ale-8-One Day brought Kentuckians together to celebrate a century of the hometown soft drink - and...
World Trade Center Kentucky: New Frontier Named a 2026 Rural Export Excellence Honoree
New Frontier has been named a 2026 Rural Export Excellence honoree as part of World Trade Center Kentucky's Martha Layne Collins Awards for Excellence...
New Frontier has been named a 2026 Rural Export Excellence honoree as part of World Trade...
The Lane Report: Ale-8-One and New Frontier Celebrate 100 Years
New Frontier and Ale-8-One joined forces on an official centennial collection inspired by Kentucky heritage, outdoor culture and one hundred years of a hometown...
New Frontier and Ale-8-One joined forces on an official centennial collection inspired by Kentucky heritage, outdoor...
The Creekers at Red Rocks: A New Frontier Collaboration
The Creekers carried their Eastern Kentucky sound to Red Rocks Amphitheatre on July 8, 2026, opening for Eric Church with commemorative artwork from New...
The Creekers carried their Eastern Kentucky sound to Red Rocks Amphitheatre on July 8, 2026, opening...
